Toolbox

Complete documentation on each persona can be printed. If you would like to order large posters or colour copies of these documents, please contact us at personas@ia.ca.

Advisor personas

Stephanie

Poster (PDF, 3.2mb)

Profile (PDF, 679ko)

Journey map (PDF, 843ko)

Feng

Poster (PDF, 2.3mb)

Profile (PDF, 716ko)

Journey map (PDF, 827ko)

David

Poster (PDF, 4.2mb)

Profile (PDF, 982ko)

Journey map (PDF, 751ko)

Client personas

Diane

Poster (PDF, 1.8mb)

Profile (PDF, 256ko)

Journey map (PDF, 746ko)

Anthony

Poster (PDF, 2.8mb)

Profile (PDF, 299ko)

Journey map (PDF, 746ko)

Sarah

Poster (PDF, 3.9mb)

Profile (PDF, 333ko)

Journey map (PDF, 802ko)

Help us improve our personas and journey maps

Do you have suggestions, comments, questions or need information? Want to share your successes using our personas and journey maps?

We’d love to hear from you!

personas@ia.ca